Research Into Similar Product Research

A Vida Doce - Short Film from Haydon Media on Vimeo.

Regardless of this being a short film it’s similar to how I plan my video to look like. My video is going to look at the beauty of people. My video focuses on family, people around the world and how every each one of them are perfect in their own way. My video is somewhat sentimental and embraces people in their natural habitat. Like the movie most things in my video aren’t staged, it looks at how people act in their everyday life and the happiness that surrounds them.

 

The video uses a lot of close-ups to show peoples expressions and allow them to stand out more than their surroundings, in my video I plan on using quite a few close-ups and long shots as I plan on basing my video on the beauty of people around the world. Having filmed in another country just like Johnny Fonseca did in his film I have incorporated both long shots and mid shots so people can see the surroundings and culture of Zambia.

 

Filming such things like fountains helped Johnny set the scene in his film which is similar to what I did. I was able to film such things like traditional African wooden sculptures that would set the scene and remind people that they’re watching something from a country on the other side of the world. This in turn allows people to pay more attention to the video as they would be interested in seeing how the other half live. 

Andrew Goodwin

Post-modernism

This week I looked at a postmodern music video and analysed it. Looking at the Lady Gaga Paparazzi music video various times I started to think about whether or not my music video would look postmodern. With the definition on my blog that ‘anything can be art, anything can deserve to reach an audience, and culture as there is no longer anything new to produce or distribute’. I thought about how Lady Gaga used representations to represent reality. In addition she used existing scenes from movies and made them look more modern in her video, creating several references to popular movies. In the rest of my definition I wrote that the distinction between media and reality has collapsed, and we now live in a ‘reality’ defined by images and representations’. Lady Gaga uses a stage name and is hardly referred to as Stefani, in conclusion her private life stays private and she’s able to pull of such controversial things such as wearing a dress made out of meat. Having an alter ego allows singers to be creative with their music videos and in turn they get less criticised than if it were themselves who wore a meat dress out in public for fashion but not to outrage people as you’ve got a well-known alter ego who essentially does outrageous activities.

What i did in the summer

This summer I had the delight to go to Africa and film part of my music video. Despite the fact that my initial plan was to go film family, people and things that were merely stereotypically African I wasn’t able to go film any wild animals. I was able to film people cooking traditional African food and film the surroundings of Lusaka Zambia. As I had filmed prior to me going to Zambia I had to delete some of the footage that I had filmed when I was in London, regardless I was able to film while I was on the 11 hour flight plane to South Africa and on the 2 hour flight plane to Zambia. I was able to capture people in their element; people with their families and having fun. I plan on going into London and Filming more before the weather takes the worst turn. In order to do this I will upload all the footage I have onto my account at school and have enough space for new footage. When I have all my footage I will think to make a story board in which I will incorporate the footage I took over the summer and blend it in with the song so my music video makes sense. If I have the opportunity to go to another country I would plan to film there too so I can incorporate different countries and cultures in one music video which in turn should make the video more interesting.

What I intend To Do During The Summer

During the summer I intend to film most of my music video as I’ve already planned what I want to do inn my music video and how I’d like it to look like. By the time we come back to school in summer I plan on starting to edit my video and make it into a smooth transition between the two parts I am splitting my video. I plan on filming in London for half my music video and hopefully I can film the other half in another country. If this isn’t possible for me to do I’ll have to think up another idea of what I can do for the other half of the music video.

I plan to go to as many places as possible for this video. I intend to show all different types of people. This would include gender, ethnicity and social class. I intend my video to have somewhat of a meaning but also be fun at the same time. Going to as many cities and towns as possible will help me with my goal to get in as many different people in the video as possible.

The Journey

This week I started going through songs i wouldn’t mind listening to for several months. I thought about the genres i usually listen to, but this was hard to choose from seeing as i listen to quite a few music genres. Taking into account that I didn’t want to have a sad slow song playing i chose to use a Chris Brown song. Choosing the song allowed me to have a variety of ideas on what i could use and do with my music video. With the current news that I might be going on holiday i had the idea to show a journey and have a change of culture in my video. However if i don’t go on holiday this summer id have to change half the ideas I have for my music video. This video pretty much depends on me going away for this summer. Planning ahead i asked my media teacher if I would be allowed to take a camera with me during this summer just in case I did go away. A fault with my plan is that I generally have no clue on how id film on the camera. My skills are more limited to an iPhone camera...this should be interesting. I’m hoping I would get taught how to use the camera in order for me not to mess up the footage I’d like to take.

I’m looking forward to seeing my ideas come to life. If all goes to plan this video could be meaningful and emotive yet not too sad because on the choice of song. I looked at magazine adverts for digipaks which games me ideas of what conventions are usually seen in the magazine adverts. Conventions such as; the title of the CD, name of the artist, having a similar image as the album itself, when the album would be released etc.

Magazine Poster Analysis