What is a Digipak?

 

 

Aim of a Digipak

Used by record labels to promote the sales of the artist. Its features give fans multiple reasons to buy the CD rather than downloading the content via a website such as iTunes. It offers a more aesthetic experience, allowing the buyer to gain pleasure from the exclusive photographs and artwork included in the pack.

A Digipak will promote the artist by creating brand identity. It will present the artist in a particular way whilst paying close attention to the target audience and the genre of the music.

 

Conventions of a Digipak

 

Conventions of a Digipak

 

A Digipak is usually created as a 4 or 6 plate folded piece pf card with a CD in the middle. The back of a Digipak includes information of the songs included this allows people buying the Digipak to get an insight of what they are about to buy. With the increase in digital downloads and apps such as Spotify and websites such as YouTube, demand for Digipaks is declining. The use of Illegal downloads are also at fault as to why Digipaks aren’t in demand

 

It sometimes includes:

·         A DVD

·         Lyric Book

·         Artist photos or Imagery

·         List of Songs

 

How does a Digipak benefit the artist?

 

The font of the Digipak will have some aspect of what the artist represents and what their predominate genre is. The Digipak will most likely embody a message about the artist image. This emphasises the artist’s brand image which would increase the popularity of the album. In addition, the Digipak exemplifies the artistic and creative approach the artist is taking throughout their music.

 

Digipaks benefit the artist and their music as it is a promotional aspect of the music industry which helps bring awareness to the artist, thus selling the artist and encouraging consumers to buy and listen to their music. You could argue that by buying a Digipak it in turn establishes your loyalty to the artist.

Digipak Analysis

Thinking Of Ideas

When thinking up my ideas for my music video, I considered having something emotive after looking at how effective past students had made their music videos. Regarding the fact I had just moved and was still without internet, thinking up ideas using YouTube wasn’t a choice for me unless I stayed after school during the week. During the week we had a lesson where our teacher talked to us about what effects we can add to our videos. My first initial ideas were to have dancers and go to London and film skateboarders and the skate park I shot my pictures for my magazine. I was encouraged to use more emotive songs if I was planning on making and emotive video.

Considering that I didn’t want to use a depressing song or make a depressing video. I reflected on songs I enjoyed listening in the past years. Regarding the fact that I would have to work on this video for many weeks; filming, editing and putting it all together, I would have to choose a song I wouldn’t get sick of so easily.

I wasn’t going to make a parody because…Im merely not creative enough to take time and think about a different idea for an already existing music video. I’ve considered using, time lapse, reversing footage, travel and journey. Using a green screen wouldn’t be an option I would choose to use, I found that I wouldn’t be able to be as creative as I would want with this video. I prefer to use more live footage that I can capture myself and use to make my full video. for me to use or maybe the thought of having to light the screen properly wasn’t appealing. Looking at past pictures I took for my magazine in a studio; the lighting wasn’t much to brag about, it was more or less…looking amateur.